New menswear line HYMN London is rather bloody good and it’s the next label you should be hunting for.

With the menswear industry out-pacing women’s in growth for the fourth year running, it’s not rocket science to see why the fashion industry is trying to get on board the menswear wagon.

When it comes to the high street offering, it can be hard for a brand to pitch the product right, with behemoths like Topman and H&M ruling the roost, it’s important for new labels to release designs that standard out and offer something different.

Launched in the summer of 2013, Hymn London’s debut collection was built on the ideologies of durability and functionality, complemented by the brand’s unique personal design aesthetic.