Over the past few weeks I’ve been trying out the Cornerstone Shaving Kit subscription service.
We’re all hyper aware that the men’s grooming market is booming - with the UK men’s skincare market being worth in excess of 600 million pounds annually.
£600 million! I’ll just leave that to sink in for a second…
With this intense focus on men’s grooming, we’ve seen many new brands as well as beauty powerhouses providing targeted men’s ranges - with the aim of dealing with male-related issues as well male-orientated salons.
This has also lead to a new wave of innovative start ups, providing these products and services that fit around the male lifestyle. Enter Cornerstone.
With a vision of providing men with a “simpler way to shave”, Cornerstone offers a shaving kit subscription service that sees a new deliver of shaving supplies delivered straight to your door on a pre-assigned delivery schedule. That way, you never have to worry about topping up your shaving gel or popping out for new razor heads.
Inside the kit you’ll find a Pre-Shave Face Scrub, Sensitive Shave Gel, Razor Blades and a Sensitive Cooling Post-Shave Balm.
With your first order, you’ll also receive an aesthetically-pleasing aluminium shave handle. Which can also be engraved with your own initials - a complementary service. We all know how much of a fan I am of a good monogram. WINNING.
The Schedule
The frequency of your deliveries depends on how often you shave. If you shave daily, you’ll receive a new kit every 6 weeks, for those that only shave 2-3 times a week it will be every 12 weeks and for those that shave once in a blue moon, it’s every 24 weeks.
For those that have a penchant for other shaving products, the kit is flexible and you can decide to leave out the balm, or the moisturiser, or even the blades - though you’d be missing out. Prices vary accordingly.
So what did I think of Cornerstone Shaving Kit subscription?
It’s thumbs up all round from this blogger! The sign up is beyond effortless; it’s clear concise and user friendly and the website looks cool in general - it really matches the look of the packaging so the branding is on point.
As for the product? The razor offers precision shaving - the handle is light, the German-engineered razors are super sharp and sailed over my skin effortlessly without a single tug.
German engineered blades – machined to stay sharper for longer. Mounted on a strong yet lightweight aluminium alloy handle, crafted in Britain and optimally balanced for precision and control. Each razor cartridge has five blades, a Vitamin E & Aloe Vera moisturising strip and a flexible head that closely follows the contours of your face.
As for the the rest of the kit, it’s a home run for Cornerstone. Take a closer look below:
Pre-Shave Face Scrub
With a scent made from Cedarwood and Volcanic Sand, the face scrub is just how I like it - gritty and rough and has the added bonus of smelling masculine yet not over powering. It does come out black though, so it looks like your slapping mud on your face, so make sure you’re not wearing any light clothing!
Helps prevent nicks, cuts and shaving bumps. Exfoliating grains help release ingrowing hairs, reduce shaving spots, unblock pores and lift dead skin cells.
Sensitive Shave Gel
I’m such a fan of this shave gel, mainly due to it’s scent - Ginger and Eucalyptus. It just leaves you feeling amazingly fresh.
Protects and rehydrates your skin to help reduce shaving irritation.
Sensitive Cooling Post-Shave Balm
The final balm is very soothing and light to apply, the honey gives it great hydrating properties and the mint gives a cooling menthol sensation that leaves you buzzing.
Cools, refreshes and moisturises your skin after shaving.
Final Thoughts
I’m really blown away by Cornerstone, they’ve really nailed their branding, their product offering and the exhaustion of all the above. A razor and three products with blades for 30 quid ever 6 weeks? I’d take that over having to head down to my local shop any day of the week. The packaging is simple and clean and the service offers everything you need - as most importantly: flexibility.
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