The world loves a good collaboration. From musicians who can’t seem to make a song just by themselves, to fashion+celebrity ties ups, it’s fast becoming the new frontier of modern-day brand positioning - who are you good enough to work with?
Well, while I am currently on my ‘body-is-a-temple’ kick, I’m rather excited about the latest one to enter the fold; SodaStream and Dermalogica. This lifestyle duo are joining forces to help hydrate the nation - from the inside, out.