Legendary luxury brand Dunhill have released a new men’s fragrance aiming to be a new ‘Icon’. It’s Masculine, classic, confident, and stylish – and I’m just talking about the bottle!

At first glance the design for Dunhill Icon is clear – this is a men’s fragrance built for purpose, to sit comfortably and confidently alongside your signature watches, leather goods and executive toiletries. It holds all of the hallmarks of the Dunhill brand: the sleek silver casing (designed by Mark Eisen) has a classic, understated styling – reminiscent of timeless motoring & classic 50s cinema. This is a fragrance for men, not boys.